Florist West Brompton Privacy Policy

Introduction to Our Privacy Policy

At Florist West Brompton, we are committed to safeguarding the personal information of our customers. This Privacy Policy explains how and why we collect, use, and store your personal data in accordance with the General Data Protection Regulation (GDPR). It applies to all customers placing orders with Florist West Brompton from West Brompton and surrounding districts. Please take the time to read this document thoroughly to understand your rights and our responsibilities regarding your data.

Data We Collect

To provide our products and services efficiently, Florist West Brompton collects the following categories of personal information:

  • Contact and Identification Details: such as your full name, address, delivery address, and payment details (excluding full card numbers which are not stored).
  • Order Information: including the details of the products you purchase, your personalized messages, and preferences related to your order.
  • Communication: correspondence between you and Florist West Brompton, including queries, feedback, and order confirmations.
  • Technical Information: such as IP address, browser type, device information, and cookie data necessary for website functionality and order completion.

Lawful Basis for Processing Your Data

In compliance with the GDPR, we are required to have a valid legal basis for collecting and processing your personal data. Florist West Brompton relies on the following grounds:

  • Contractual necessity: Most of the data we collect is necessary for us to fulfill your order and provide you with requested services. Without this data, we could not reliably process or deliver your order.
  • Legal obligation: We retain certain records as required by laws (e.g., tax and accounting regulations).
  • Legitimate interests: We may use your information to improve our services, respond to your queries, and promote customer satisfaction, provided these interests are not outweighed by your data protection rights.
  • Consent: For selected activities such as sending marketing material or using certain cookies, we will request your explicit consent. You can withdraw your consent at any time.

How We Use Your Data

Florist West Brompton uses your personal data to:

  • Process, confirm, and deliver your floral orders.
  • Communicate with you regarding your purchase or any customer service issue.
  • Comply with legal and regulatory requirements.
  • Enhance the functionality of our website and personalize your customer experience.
  • Conduct analysis and statistics to improve our products and services (using data in anonymized or aggregate forms whenever possible).
  • If you have consented, inform you about new products, exclusive offers, or promotions relevant to your interests.

Data Retention

We retain your personal data only as long as is necessary for the purposes for which it was collected, or as required to comply with legal obligations. Typically:

  • Order-related data is held for up to 7 years to satisfy record-keeping and legal requirements.
  • If you create an online account, your details will be stored until you close your account or request deletion.
  • Marketing consent records are kept for the duration you opt-in and for a reasonable period thereafter to demonstrate compliance with consent requirements.
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After these periods, your data will be securely deleted or anonymized.

Data Processors and Third Parties

Florist West Brompton works with selected third-party service providers (known as ‘processors’) to help deliver, process, and manage our services. These may include:

  • Payment processing companies (for handling purchases securely and efficiently).
  • Delivery and logistics providers (for transporting your floral orders).
  • IT service providers (for website hosting, email communications, and data security).
  • Professional advisors, such as accountants or legal consultants, when necessary for compliance.

All processors are carefully chosen to ensure they adhere to GDPR-compliant data protection standards. We do not sell or share your personal data with unrelated third parties for their marketing purposes.

User Rights Under GDPR

As a customer ordering from Florist West Brompton, you have the following data protection rights under GDPR:

  • Right to access: You can request information about the personal data we hold about you and obtain a copy upon request.
  • Right to rectification: If your details are inaccurate or incomplete, you can request correction or updates.
  • Right to erasure ("right to be forgotten"): You can ask us to delete your personal data in certain circumstances.
  • Right to restrict processing: You may request limits on how we process your data.
  • Right to data portability: You can ask for your data in a structured, commonly used format to transmit to another service provider.
  • Right to object: Object to processing activities based on legitimate interests or direct marketing.
  • Right to withdraw consent: Where consent is the legal basis for processing, you may withdraw your consent at any time.

To exercise your rights, you may submit a request using the contact methods provided on our website. Your request will be reviewed and responded to in accordance with GDPR guidelines.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or loss. Our staff receive regular training in data handling and security best practices, and our website uses secure protocols to transmit information safely.

International Data Transfers

Florist West Brompton primarily stores and processes customer personal data within the United Kingdom and the European Economic Area (EEA). If it becomes necessary to transfer data outside these locations, we take steps to ensure appropriate safeguards are in place.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, best practice, or our services. The effective date will always be indicated, and continued use of our services indicates your agreement to the updated terms.

Contact and Complaints

If you have questions, concerns, or requests regarding your privacy or personal data, you can use the contact form provided on our website. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant supervisory authority in the United Kingdom.

This Privacy Policy is effective from and applies to all customers placing orders with Florist West Brompton from West Brompton and the surrounding districts.